How could Virgin Media's social activity become more relevant, and more shareable, more consistently?
The 'Virgin Media Newsroom'. Creatives and designers sitting and working together at high speed, reacting to topical events to create fun social content. One of our first posts got picked up and shared by LADbible, for over 5,000 likes in less than 24 hours. Then it got pulled because of a complaint (always the sign of a good ad.) Because of the strong results, newsroom is now the way that Virgin Media run their social activity.