Better Never Stops

Castore Sportswear have built a hugely successful brand through quality clothing, and sports partnerships. Our challenge was to take their ‘Better Never Stops’ attitude, and make it come to life across a summer of British sport.

Working with head of art Jack Walker, we developed a brand campaign that didn’t show any product. Instead we showcased the relentless spirit that you need in elite sport. Andy Murray’s hip X-Ray at Wimbledon, Lord’s cricket ground for the Ashes, Red Bull’s Sergio Perez at the British F1 Grand Prix, and even rugby great Owen Farrell.

• PR coverage including The Sun, Daily Star, Yahoo News, Campaign and Adweek.
• OOH drove a triple digit increase in website traffic
• 60% follower growth on Instagram
• 70% follower growth on Tik Tok