We discovered that many of the world's 32 million deaf children struggle to read. This has a hugely negative impact, not just at school, but on the rest of their lives. How could we help solve this hidden problem?
To change the story of deaf literacy, we came up with the idea for StorySign. A global first, StorySign is a free app that uses the power of AI to take words from children’s books and translate them into sign language. Parents and deaf children can now read and sign, together. Partners include Huawei, Aardman, The British Deaf Association, and The European Union of the Deaf.
• 12 countries
• 12 sign languages
• 11 international deaf charities
• 1.5+ billion global reach
• 128+ million views of campaign film
• 1000+ international media articles
How can you fit 60 seconds of traditional car advertising into a pre-roll?
”4IN4.” The BMW 4 Series in 4 seconds. A suite of super short films that dramatise the key features of the car: power, handling, a lower centre of gravity, a more aerodynamic body. Unmissable...and unskippable.
“Thumbstopping creative” - Piers Noller, Facebook
• Facebook - best in class creative
• 10 million+ impressions
• 4 million+ views
• Engagement rate 40% above average
King of Shaves launched ‘Kings’, a new range of toiletries. They didn't have a big budget, but wanted to make a big impression on the young male target audience.
We used the characters and style from the range itself to make the ads instantly identifiable. And to make the campaign stand out, we used Victorian repartee in modern situations. Perfect ‘For today's gentleman'.
• Campaign featured in Lürzer’s Archive
Everyone knows Premium Bonds, but not many know about NS&I’s other financial products, or that 100% of your money is secure with them, because they’re backed by HM Treasury. We needed to change that.
”Safer Savings Set You Free".” A 360 campaign that showed how in uncertain times, a little security can be quite fun.
• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions
In a world of budget airlines and high-speed trains, what’s the point of the BMW 6 Series Gran Turismo, a car engineered for long journeys?
”Arriving is overrated.” A film that evokes the golden age of travel, and reminds us that sometimes the journey is more important than the destination.
How could Virgin Media's social activity become more relevant, and more shareable, more consistently?
The 'Virgin Media Newsroom'. Creatives and designers sitting and working together at high speed, reacting to topical events to create fun social content. One of our first posts got picked up and shared by LADbible, for over 5,000 likes in less than 24 hours. Then it got pulled because of a complaint (always the sign of a good ad.) Because of the strong results, newsroom is now the way that Virgin Media run their social activity.
Sky+ has set the standard for TV boxes for a long time. So how could we convince people they even needed to upgrade to Sky Q, the next generation box?
”Fluid Viewing.” The way we watch TV has changed, and Sky Q is the only box that lets you watch anywhere, at any time, on any device. This huge launch campaign uses beautiful liquid animation to show how your favourite shows can now follow you everywhere.
As men get older, their circle of friends gets smaller. Work and family take over. So when life gets tough, men have fewer people they can lean on for support. How can we encourage them to call the Samaritans if they need someone to talk to?
Let’s show men that to start breaking out of this isolation, you need to start a conversation. Barren, beautiful landscapes evoke the emotional state of our audience. Neon signs act as beacons of hope, ways out of the solitude. With The Samaritans, you are never alone.
What does the Internet look like out there in the real world?
That's the question that got this personal online project started. We created The Real World Web to collect pictures of the places behind the world’s websites, and reveal the physical behind the digital.
The project has received global media coverage, including:
• UK: https://designtaxi.com/news/361462/What-The-Internet-Looks-Like-In-The-Real-World/
• France: https://iletaitunepub.fr/2013/10/17/ressemblent-les-sites-internet-vraie-vie/
• Brazil: https://www.brainstorm9.com.br/43663/entretenimento/real-world-web-mostra-sites-x-mundo-real/