GoTime

There’s a toilet training crisis in the UK. The age that kids leave nappies behind has risen from 12-18 months to 3-4 years, and the UK loses over 1M school hours per year to teachers helping kids in the loo rather than the classroom.

So we came up with Andrex GoTime, a playful educational platform launched on TikTok that helps parents and kids through the ups and downs of toilet training. It features a personalised app, advice, tools and toilet training plans.

• Exclusive launch on #ParentsofTikTok and TikTok Shop
• Worked with mum and baby creators like @charliejade02 and @chloandarchie to spread the word
• “Parents go potty“ - TikTok