McDonald's

As official World Cup sponsors, McDonald’s wanted to show their support for the England team.

Watching the Three Lions one night, we thought of using the iconic Drive-Thru sign as a celebration of the country making it ‘Thru’ to the next round. Between the final whistle, a loud pub and amazingly rapid-fire client approvals, the idea appeared across thousands of outdoor sites by the next morning. Created with Jed Small and Evan Bryant.