Everyone knows Premium Bonds, but not many know about NS&I’s other financial products, or that 100% of your money is secure with them, because they’re backed by HM Treasury. We needed to change that.
”Safer Savings Set You Free".” A 360 campaign that showed how in uncertain times, a little security can be quite fun.
• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions