Stimorol

Stimorol was a 90’s icon. One of Europe’s biggest chewing gum brands. But it had lost its bite with Gen Z.

Enter ‘Chew Bold’, a European brand platform built to get Gen Z chewing again. And just like its liquorice-flavoured gum, it’s designed to stand out from the crowd, with a speedbag punching sloth.

The platform landed so well that sister brand Dentyne took the same platform to Canada.