We discovered that many of the world's 32 million deaf children struggle to read, because they can’t learn phonetically.
To change the story of deaf literacy we came up with StorySign - a free app that takes the words from children’s books and translates them into sign language. To launch this global first we worked with partners including Aardman, Huawei, Penguin Random House, and The European Union of the Deaf.
• Cannes Lions: 4x Gold, 1x Silver, 2x Bronze, 1x Titanium shortlist, 12 Shortlists
• The One Show: 1x Grand Prix, 1x Gold, 2x Silver, 4x Bronze
• 11 countries
• 1.5bn+ global reach
• 1000+ international media articles
The BMW 4 Series in 4 seconds.
A suite of super short films that dramatise the key features of the car: power, handling, a low centre of gravity, a more aerodynamic body. Unmissable...and unskippable.
“Thumbstopping creative” - Piers Noller, Facebook
• Facebook - best in class creative
• 10 million+ impressions
• 4 million+ views
• Engagement rate 40% above average
Sky+ set the standard for a long time. So how could we convince people they needed to upgrade to Sky Q, the next generation box?
Fluid Viewing. The way we watch TV has changed, and Sky Q is the only box that lets you watch anywhere, at any time, on any device. This huge launch campaign used liquid animation to show how your favourite shows can now follow you everywhere.
Everyone knows Premium Bonds, but not many know about NS&I’s other financial products, or that 100% of your money is secure with them, because they’re backed by HM Treasury. We needed to change that.
”Safer Savings Set You Free".” A 360 campaign that showed how in uncertain times, a little security can be quite fun.
• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions
In a world of budget airlines, what’s the point of the BMW 6 Series Gran Turismo, a car engineered for long journeys?
”Arriving is overrated.” A film that evokes the golden age of travel, and reminds us that sometimes the journey is more important than the destination.
When King of Shaves launched ‘Kings’, a new range of toiletries, they had a small budget, but wanted to make a big impression on a young male target audience.
We used the characters and style from the packaging itself to make the ads instantly identifiable, and Victorian repartee in modern situations to cut through.
• Featured in Lürzer’s Archive
As men get older, their circle of friends gets smaller as work and family take over. So they have fewer people they can lean on for support.
To encourage men to call the Samaritans, we showed them that to break out of this isolation, you need to start a conversation. Barren landscapes evoke the emotional state of our audience. Neon signs act as beacons of hope, ways out of the solitude. With the Samaritans, you are never alone.
To showcase the power of the humble bus advert, we created a campaign for Virgin Media to reach football fans across the country.
The idea links the towns the buses are driving through with the teams you support, and tells you in a cheeky way you can see all their games on Virgin Media.
· Big Bus Challenge finalist
Oreo wanted to announce the forthcoming release of their new golden Oreo. We noticed that Nasa’s Kepler space telescope was also about to announce their discovery, of a new Earth-like planet.
So across social media we tied one of mankind’s greatest scientific accomplishments…to a new cookie.
What does the Internet look like in the real world?
That's the question that got this personal project started. We created The Real World Web to collect pictures of the places behind the world’s websites, and reveal the physical behind the digital.
The project received global media coverage including:
• UK: https://designtaxi.com/news/361462/What-The-Internet-Looks-Like-In-The-Real-World/
• France: https://iletaitunepub.fr/2013/10/17/ressemblent-les-sites-internet-vraie-vie/
• Brazil: https://exame.abril.com.br/tecnologia/noticias/the-real-world-web-mostra-sites-x-mundo-real